The most common and fundamental question is what exactly SEO is. Search Engine Optimization is a
practice that helps rank a website higher in search engine results. SEO increases the ranking of a blog
across different keywords that people search. It also concerns what services you're offering related to
what people are looking for.
The primary goal of SEO is to build up organic traffic to your website or blog paying nothing. If you
want users to find you when they search for something related to your business, SEO is something that
you need.
Now it might seem complex, but there are three primary factors that search engine looks to understand a
website in their index:
Authority
It is the image your website has in the eyes of Google and other Search
Engines. The more relevant content you create and follow all the SEO rules, the more Authority your
website gains. If you copy other people's data and post in your blog, google would take it seriously as
it comes under plagiarism.
Relevancy
Relevancy is something that helps Google understand what your website is
offering and what your services are. From your services, Google will ensure to send the right people to
your website.
If you have a crockery business, create content relevant to pottery to increase Relevancy. Every time
someone enters a keyword associated with pottery on a search engine, Google will sift through trillions
of pages. If your content applies to what people are looking for, Google will show them your website.
Crawlability
It is a complex and more technical side of SEO as you may need a lot of
time to understand it. Crawlability means how easy it is for search engines to process the information
on your website.
If a website has clear internal links to each page of the content and a straightforward layout, it is a
crawlable website.
If you want to rank the site on search engines, the most crucial and first thing you
need is SEO. SEO helps your website to gain more traffic, and it increases the Authority
of your website.
SEO is an effective marketing strategy to give exposure to your business and reach the
target audience. Here how SEO can help your website:
- SEO helps your website to earn more traffic by improving your ranking in search
engines. SEO optimization gives you a high ranking and earns more traffic. This
traffic can convert you into loyal customers of your brand.
- SEO helps your website show up in front of the audience searching for your
services.
- SEO is a great way to move ahead of your competitors. The better website SEO means,
the more chances you get to rank in the first position.
In the SEO of your website content, you can't neglect the on-page SEO. On-page SEO is
crucial in the game of your website's search engine rankings and Authority. It includes
effective tactics you can use within the website to improve its credibility.
On-page SEO includes the proper use of targeted keywords, headings, and images. It also
contains the internal links within the blog and the loading speed of your website.
Keywords are crucial for attracting traffic to the website. Without the use of proper
keywords, it gets hard to gain traffic. Good SEO for your website includes adequate
research for your targeted keywords. Many tools can help you search for keywords that
people are searching for, which may work for you.
If your business comes under a competitive niche, it's hard to choose the right
keywords. In a competitive niche, it might get challenging to rank on high-difficulty
keywords. Hiring an SEO expert can help to choose the right keywords to target based on
their competitiveness. An SEO expert would allow you to find the keywords that you can
use to start with. Most times, based on your niche, using low-difficulty keywords can
attract organic traffic.
Off-page SEO focus on links known as backlinks that improve the Authority of your
website. It includes amplifying your website content. It means you can promote your
content through different channels.
Your customers, any influencers, can share your content or write about it with a link
back to your site. All links that you get on your website can not be equally good.
Having more good backlinks to your website can help your website in the long run.
SEO backlinks are not tricky to understand, but it's essential to understand them. It
improves your website's image when people search for something on the internet, the
search engine index pages related to the queries by focusing on the quality of
backlinks. It is best to reach out to people who have established websites to link back
to your blog. This process can be time-taking as you may not get a response from
selected websites most of the time.
The more appropriate backlinks your website has, the more it has the chance to rank on
search engines. It works as a vote of confidence from other sites to yours. And it makes
your website valuable in the eyes of search engines.
There are four basic kinds of Meta tags, but not all of them are important. The most
crucial ones are the "Title Tag" and "Meta Description" of your blog. It facilitates the
search engines to understand what your page is about, and you can't neglect these as
it's a part of SEO. Meta description of your blog should contain your primary keyword. A
Meta description written by following SEO guidelines can get your blog a rich snippet in
google ranking.
The other two things are the Meta keywords attribute, and Meta robots attribute. Meta
keywords attribute includes keywords that seem relevant to the page in question. Meta
robots attribute is a sign to search engine bots what they should do with the page.
From link building to keyword search to site audits and on-page SEO, there is a lot of
stuff to focus on. So, where to take the start? It would be profitable to hire an SEO
agency or an SEO expert for your website's search engine optimization.
First, consider checking the domain authority of your website. The critical aspect to
look at is if your Authority is less than 40, focus on getting good links to your
website. Suppose you have site authority more outstanding than 70, then focus on setting
up a solid SEO foundation.
Another way to use SEO techniques is to look out for competitors. If your website
authority falls in 40-70, compare it to your five most prominent competitors. If you
have a domain authority higher than your competitors, then focus on Relevancy. But if
you have lower domain authority than your competitors, focus on Authority.