PPC stands for Pay per Click, a digital marketing strategy in which advertisers pay fees every time their ads get clicked. It is a paid way of attracting people to your website rather than opting for an organic way.
The most prominent form of PPC is search engine advertising. This advertising allows you to bid for ad placement in search engine sponsored links. If you bid on PPC took, your ad might show on the very top page of the search engine's result page.
A good deal of online advertising options charges you per click to your website. Here are some types of PPC that you should know about:
· Paid search marketing
It is one of the most common types of Pay per Click advertising. There are ad providers like Google AdWords that show your ads to people searching specific keywords. You can set up campaigns by selecting relevant keywords and choosing a relevant landing page on your website.
· Social Media advertising
Platforms like Instagram and Facebook have users that can be your potential customers. You can go for PPC advertising using these platforms to gain high click-through rates on your website. Social Media Campaigns can help you attract the target audience to your site.
· Retargeting PPC advertising
If you know about cookies, then you should know that re-targeting uses the browser's cookies to show ads. It uses the browser cookies of a person to show them ads related to their search history.
Pay per Click is an online advertising approach. It works when advertisers pay to display their ads on SERP. Not to mention that advertisers can't pay more than their competitors so that their ads show more on search engines.
Ads are subject Ad auction, which is an automated process that search engines use. It works to determine the relevance of advertisements that appear on their SERPs. In the auction process, advertisers only bid on keywords relevant to their business. These keywords work as triggers to display their ads. For example, if your business sells skincare, you will want to bid on the keyword "best facial rollers."
PPC in social media, also known as Social PPC. Social PPC advertising is a form of paid advertising tactic based on social media platforms. By using the data gathered by platforms like demographics and interests, advertisers can use targeted ads.
The ads appear in the feed or stories of social media platforms like Facebook and Instagram. Advertisers can use two bidding strategies, including cost per click and cost per thousand impressions. These strategies are best to choose from to pay for ads. Conversion rate is usually used to measure user engagement, such as CTR.
Ad Auction is a bidding system used by advertisers to bid on their targeted keywords related to their business. Keywords are essential as it works as trigger terms to display ads. People use search engines using these trigger terms; they see the ad to land on your site.
Suppose you have a business specialize in skincare products. A user wanting to buy a new serum, mask, or moisturizer might enter the keyword skincare products" in the search engine. It will help the user land on the sites of retailers who are selling skincare items.
It's crucial to bid on only those keywords that apply to your business so you can drive the target audience through the ads.